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August,
13 to September, 6
The Knowledge City is a
network focused on collaborative knowledge production at a macrosocial level.
This means that the participants in the network are very representative of
society, such as:
1. media groups: the largest in
Brazil are participating, such as Folha de S. Paulo, O Estado de S. Paulo,
Revista Exame, Valor Econômico, Gazeta Mercantil, TV Cultura (others are about
to join),
2. business associations:
Transparency Brazil, Instituto Ethos, American Chamber of Commerce, Japanese
Chamber of Industry and Commerce,
3. government agencies:
Information Society Program (Ministry of Science and Technology), Ministry of
Foreign Affairs, State of S. Paulo Secretary of Employment and Labor Relations,
Mayor of São Paulo City,
4. corporations:- CPQd
(telecom), BankBoston, Promon and others,
5. scholarly associations:
Latin America Center for the Economy of Telecommunications (Celaet), Brazilian
Society for the Study of Asia and the Pacific, Brazilian Society for Knowledge
Management
6. all campuses of the
University of São Paulo, as well as other public and private universities,
7. a network of about 300
primary and secondary schools.
The network, moderated by the
Institute of Advanced Studies of the University of São Paulo and under the
Coordination of Gilson Schwartz (economist, sociologist and journalist),
actually unfolds into 4 different areas:
• students-professionals: all
organizations taking part agree to open their systems for interactions with
students from high school, undergraduate and graduate levels, interactions that
are structured by themes and research interests (for instance, discussions about
career or debates on solutions for digital inclusion, and so on) - students from
public schools in remote and poorer areas will be a priority,
• university-education system:
expansion
of interactions, both virtual and presential, between PhD professores and
advanced researchers in all areas of knowledge with professors, directos,
advisors working with adolescents in the educational system as well as in
institutions with social projects for street children and poor areas,
• university-organizations:
network
connecting corporate universities and the public university, leading to the
creation of a collaborative enviroment for the diffusion of knoewledge,
competences, consultancies, etc.,
• research network: as
a matter of fact, all 3 networks are the subject matter of important R&D
issues in the field of network creation and development and other related areas
such as media literacy, digital inclusion, software development (especially for
collaborative work and knowledge management, as well as e-learning), so that a
fourth network of research fellows, MA and PhD candidates, observers, critics,
etc. develops as a network for the creation of knowledge on the ecology of
networks and its associated knowledge production forms.
We have been testing software
and preparing the project for the last 4 years and we are launching it publicly
next August, 13, with a ceremony at the University. In terms of broad policy
issues, we are especially interested in:
• digital inclusion,
• media convergence,
• regulation issues (of utmost importance, now, is the choice of digital TV
standard in Brazil),
• network economy.
This is certainly the most
important initiative ever attempted in Brazil for the creation of an intelligent
network combining academia, gov and non-gov orgs, business and schools. We are
doing our best to inaugurate it as a global initiative as possible.
The Knowledge City is
developed following three priorities:
• diversity of content:
producing
content in both Portuguese and Spanish to foster a more diverse
"occupation" of global culture, strongly mediated by new information
and communication technologies,
• media convergence:
recognition
of the strategic importance of new definitions, public policies, infrastructure
and social changes that converge on digital information networks,
• networks and communities:
joining
the global trend towards the "colonization" of virtual territories by
means of intelligent, creative and democratic communities that generate
employment opportunities through combinations of public and private interests
(companies, governments, government and NGO institutions, the school system and
the media).
Between August 13 and September
6, 2001, Knowledge City, Digital São Paulo made its appearance.
There will be an extensive mobilization of Brazilian society in regard to public
policies that focus on generating intelligent networks, taking on new
information and communication technologies. A network will link the city’s
main events associated to the topics of the "information society".
The Knowledge City project
at the University of São Paulo – USP – is driven by the community’s
search for intelligent and competitive uses of information and communication
technologies, a project that has been taking shape for the last four years.
The information and
communications network has the support of the following media groups: O Estado
de São Paulo, Agência Estado, Folha de S. Paulo, Jornal Valor, Gazeta
Mercantil, Revista Exame and TV Cultura. There has never been such a strategic
alliance in the history of Brazilian media. We also believe that inasmuch as Digital
São Paulo is publicized several other types of media and media-related
companies will join. In fact, one of Digital São Paulo’s strategic
aims is the mobilization of this community. Domestic and foreign companies from
the private sector have already joined or are currently preparing to join the
network, such as CPQd, Volkswagen, Promon, BankBoston, IBM, Livraria Cultura,
Banespa/Santander and others, as well as important NGOs like the Ethos
Institute, Transparência Brasil, the American Chamber of Commerce of São Paulo
(AmchamED), the Japanese Chamber of Trade and Industry in Brazil and Projeto
Aprendiz.
Companies, government
organizations and NGOs; elementary to high schools, professional associations
and other parties interested in creating the new "polis" can contact
the City through cidade@edu.usp.br.
The public ceremony for the
inauguration of the City will be held in the main hall of USP’s
University Council on August 13th. Sponsors enrollment is open until
July 30th.
Agenda
August 13
- Knowledge City Foundation
• 8:30 a.m. to 12 noon – Public Ceremony founding the Cidade
do Conhecimento and opening of the São
Paulo Digital cycle of events, with live transmission over the Internet (webcast),
at USP’s University Council Hall (Rua
da Reitoria, 109, Cidade Universitária, São Paulo), with the following
program:
• 8:30
a.m. to 10 a.m. –
Presentation of the Cidade do
Conhecimento and opening of the São
Paulo Digital cycle. Presence of authorities from federal, state, and municipal
governments and from USP. Signing agreements, distribution of informative
material; start of the activities of the Cidade website www.cidade.usp.br.
Connection with community centers in the São Paulo Committee for the
Democratization of Information Technology, Cidade Tiradentes Telecenter of the São
Paulo City Hall, Senac-SP and the Observatory of the Future of Labor and the
Unemployment Service Network, both under the Employment and Labor Relations
Secretariat of the State of São Paulo.
• 10
a.m. to 10:30 a.m.
– Interval and access by the public to the site.
•
10:30
a.m. to
12 noon – Press conference, announcing the first projects and activities
being undertaken in the Cidade do
Conhecimento, partnerships and sponsorships.
Cultural
program of the Knowledge City Foundation
• 12
noon to 12:30 p.m.
– Unveiling of the commemorative outdoor
(billboard) of the Cidade do
Conhecimento foundation (corner of the avenues Prof. Lúcio Martins
Rodrigues and Prof. Luciano Gualberto, close to Banespa, Cidade Universitária).
The outdoor project was undertaken by the artist Marcelo Cipis in partnership
with the Cidade do Conhecimento's
general coordinator, Gilson Schwartz. It was undertaken with the help of the
Senac Science and Technology Faculty.
• 16
p.m. - Cultural
event in USP’s Roman Amphitheater (Rua do Lago, in front of the Geosciences
Institute, Cidade Universitária, São Paulo) to commemorate the start of the
Cidade do Conhecimento's
activities, with a presentation of popular and classical music, theater, and
other artistic expressions.
Digital
São Paulo
•
August
7 to September 2, 10 a.m. to 5 p.m. -
Webfilms, interactive cinema, webart, neart, virtual reality and artificial life
are attractions of File
- Festival Internacional de Linguagem Eletrônica (International Festival of
Electronic Language) (www.file.org.br),
at the Museu da Imagem and do Som (Image and Sound Museum). More than 190 works
from 30 countries will be on show, as well as various installations of
electronic art . There will also be talks with Brazilian and foreign producers. Place:
MIS, Av. Europa, 158, São Paulo.
•
August
14, 11 a.m. - Does
Technology Have Sex?, debate on questions of gender and on
technological development, in partnership with USP’s Women’s and Social
Relations of Gender Nucleus (Nemge), at the USP Workshop. Presentation of the
video on “telementoring”, which
is one of the sources of inspiration for the Cidade do Conhecimento.
Participation by Helena Hirata (CNRS, France), Eva A. Blay (Nemge) and Maria
Tereza Fleury (FEA), moderated by Neide Mayumi Osada (IEA). Place: USP Workshop,
Av. Prof. Lúcio Martins Rodrigues, 314, Cidade Universitária, São
Paulo.
•
August
14 and 15 - Interativa
2001 (www.interativa2001.com.br),
annual event held by the AMI (Interactive Media Association), at the Hotel
Sofitel. Gilson Schwartz will give the opening talk. AMI, presided over by
Antonio Rosa Neto, is a network of the main participants in the interactive
media market in Brazil, including portals and planning agencies such Dainet,
managed by Rosa Neto herself, who is also taking part in the planning of the
media of the Cidade do Conhecimento
foundation. The subject of Schwartz’s talk will be “The Media of Nations”,
giving an overview and making an examination of the media markets as a source of
value.
•
August
14 to 17 - CONARH
2001 -
27th. National Congress
On Human Resources Management, at the Anhembi Palácio das Convenções
(www.elancers.com.br/conarh),
with a presentation by the Cidade do
Conhecimento at the 2nd International Technology Forum on Human
Resources Management on the topic “Technology
and Global Competitiveness: Human Resources Management in e-Culture”, at the
“Universities, Companies and Digital Exclusion” stand on August 17 from 2
p.m. to 3:30 p.m. The subject will be debated by a panel moderated by Marcelo
Tas (presenter of the program Vitrine on TV Cultura), with the participation of
Rodrigo Baggio (president of the Information Technology Democratization
Committee), Aloísio Sotero (CEO of the Gazeta Mercantil) and Yon Silva
(president of Telefonica Empresas). The panel will explore the idea that all
investment made in information technology and communication encourages national
competitiveness (www.elancers.com.br/forin).
•
August
16, 11 a.m. -
Social Control of
Information - debate organized in partnership with USP’s
Communication and Arts School, on the main topics in the current debate in
regulating communications in this country, with emphasize on digital TV and the
mass communication law. Participation by Murilo César (UnB), Regina
Festa (ECA), Alejandra Herrera (Anatel) Ana Emília de Almeida Prado (OAB and
ECA) and Jorge Cunha Lima (Padre Anchieta Foundation). Place:
IEA auditorium, Av. Prof. Luciano Gualberto, Travessa J, 374, térreo,
Edifício da Antiga Reitoria, Cidade Universitária, São Paulo.
•
August
20, 11 a.m. - Universities:
Corporations X Cooperatives, symposium at the Cidade
do Conhecimento. Debate on new teaching and research proposals at USP
(cooperative university), with the support of USP’s Executive Coordination of
University Cooperation and Special Activities
(Cecae). Participation by Elizabeth Rondelli (UFRJ and UniRede),
Guilherme Ary Plonski (FEA and Cecae), Paul Singer (FEA, to be confirmed), Diva
Benevides Pinho (FEA) and Paulo Lemos (IEA). Place: IEA auditorium, Av. Prof.
Luciano Gualberto, Travessa J, 374, térreo, Edifício da Antiga Reitoria,
Cidade Universitária, São Paulo.
•
August
22, 11 a.m. - Ethics
and Democracy in the Information
Society: Announcement of the special thematic project in the Cidade
do Conhecimento and a debate on questions relating to privacy, the limits of
the media, and transparency in managing information technology and
communication, in particular in the work of the press and of other services in
which electronics and the media create public space and
opinion. Participation by Sidnei Basile (Exame Magazine), Nicolau
Reinhard (FEA-USP, to be confirmed), Oded Grajew (Ethos Institute, to be
confirmed), Paulo César Masiero (ICMC/SC, CCI), Fábio Konder Comparato (FD and
IEA, to be confirmed), Pedro Paulo Martone Branco (Via Publica, to be confirmed)
and Cláudio Weber Abramo (Transparency Brazil). Place: IEA auditorium, Av. Prof.
Luciano Gualberto, Travessa J, 374, térreo, Edifício da Antiga Reitoria,
Cidade Universitária, São Paulo.
•
August
24, 11 a.m. - Cidade
do Conhecimento: Methods and Tools, seminar organized by the IEA
relating to the pilot project for connection between students and professionals,
conducted in partnership with IBM. With Arnaldo Mandel (IME and IEA), José Cláudio
Terra and, to be confirmed, Imre Simon (IME), Nicolau Reinhard (FEA) and Nílson
José Machado (FE and IEA). Official launch of the community working on the
development of solutions and applications for the Cidade
do Conhecimento. Place: IEA auditorium, Av. Prof. Luciano Gualberto,
Travessa J, 374, térreo, Edifício da Antiga Reitoria, Cidade Universitária, São
Paulo.
•
August 24 to September 2 - Cientec
2001, at the Unicamp campus, in Campinas (www.cientec2001.com.br),
will include the simultaneous holding of four events: Science and Technology
Exhibition for Development, an Exhibition of Products and Technology, a Debating
Forum for Scientific, Technological and Cultural Development, and Business and
Agreements Forum. The Cidade do
Conhecimento project will be presented in the Debating Forum and will be
given room in the Exhibition of Products and Technology.
•
August
27, 11 a.m. - Seminar on Fapesp’s new finance line focusing on Information
Technology for the Development of Advanced Internet Use (Tidia), with
representatives of the São Paulo scientific community. Place: IEA auditorium,
Av. Prof. Luciano Gualberto, Travessa J, 374, térreo, Edifício da
Antiga Reitoria, Cidade Universitária, São Paulo.
•
August
27, 4 p.m. - If
My PC Could Speak, exhibition followed by a debate on the films
“Matrix” and “Ghost in the Shell”, at the ECA’s Sala Paulo Emílio
Salles Gomes. Participation by Esther Hamburger (ECA), Jo Takahashi (Japan
Foundation) and Marcelo Coelho (Folha de S.Paulo). Place: ECA, Av. Prof.
Lúcio Martins Rodrigues, 443, Cidade Universitária, São Paulo.
•
August 27 to 31 - Comdex
2001 (www.comdex.com.br).
Thanks to the cooperation agreement with the Cidade
do Conhecimento, there will be joint activities with Comdex 2001. The
agreement also provides for setting up a stand at the fair
to promote the São Paulo Digital
cycle and an event for students of the course
“Education in the Information Society”.
•
August 28, 11 a.m. - Seminar on
Research and launch of the book "Strategic
Knowledge Management: Integrating Learning, Knowledge, and Competencies" (Editora Atlas), organized by Maria Tereza Fleury (FEA) and Moacir de
Miranda Oliveira Júnior (PUC). Event organized by USP’s Policy and
Technological Management Nucleus. Exhibition by the organizers and two authors
of articles: José Cláudio Terra and Roberto Ruas; debaters: Milton Luís
Figueiredo Pereira (Serasa) and Gilson Schwartz (IEA); coordinated by Isak
Kruglianskas (FEA). Place: USP’s Economics, Management and Accounting Faculty,
Av. Prof. Luciano Gualberto, 908, Cidade Universitária, São Paulo. Information:
npgctusp@edu.usp.br.
•
August
28, 16 p.m. - Launch
of the book “Humanities”(Edusp, 2001), by Renato Janine Ribeiro,
that discusses the new graduate course beginning at USP in 2002, with a proposal
for a qualification based on multimedia and cultural production. Participation
by the author, Ana Maria Belluzzo and Maria Lucia Montes. Place: IEA auditorium,
Av. Prof. Luciano Gualberto, Travessa J, 374, térreo, Edifício da Antiga
Reitoria, Cidade Universitária, São Paulo.
•
August 28 and August 29 -
1st
ATIID Seminar – Accessibility, Information Technology and Digital Inclusion
(www.fsp.usp.br/acessibilidade),
sponsored by USP’s Public Health Faculty and organized by Ana Isabel B. B.
Paraguay (FSP), Renato Laurenti (Rede SACI), Sandra Maria Marcondes Perito Carli
(FAU), Vanda Lúcia Garbin (FSP) and Virgínia Castilho (FSP).
•
August 30, 2 p.m. - Special
session of the course Education
in the Information Society at the Anhembi Palácio das Convenções,
in partnership between the Cidade
and Sucesu/Comdex. Participation by the 750 students of the course. The teachers
will have special entry to the Comdex after the event. Participation by Nestor
Goulart Reis Filho (ex-director of the FAU) dealing with the topic “The Cidade
do Conhecimento (City of Knowledge) and Knowledge of the City” and debate of
transversal thematic projects, with partnership between the IEA and the Show the
City Project, coordinated by the Colégio Miguel de Cervantes with the
participation of foreign schools and communities in Brazil and public schools.
•
August 30, August 31 and September 1
-
3rd
Conference of the Latin-American Community of Nations on the Information Society,
with support from the Association for the Cultural Promotion of the North of
Portugal, the Portuguese Finance Ministry, the Ministry of Science and
Technology, the Information Society Program, the Ministry of Foreign Affairs and
the Culture Secretariat of the State of São Paulo. Participation by
representatives of Japan, the United States, and the European Union (admission
by invitation only). This is a forum for reflecting on the challenges facing the
Iberian Peninsula and Latin America in the light of the prospective growth of
the information society in the context of economic globalization. The challenges
to be discussed in the program are: the importance of information, of knowledge,
and of information technology in economic development and the consequences of
the internationalization of capital markets on investment policy and the role of
risk capital in starting new businesses. The conference will take place at TV
Cultura (Padre Anchieta Foundation).
•
September 3
- Digital
Inclusion in Brazil, event organized by Senac-SP to debate towns,
citizenship, digital civilizations, experiences, and community projects (telecenters,
etc.) involving the use of digital networks in the city of São Paulo.
Participation by the professors Silvio Zanchetti, Sérgio Góes and Evandro
Prestes Guerreiro. The project Online Citizen will also be launched. The purpose
of the project is to facilitate access by citizens to the worldwide web by
installing access terminals in public places and Senac units. Extension of the
number of terminals to serve teaching institutions and social entities through
partnerships and sponsorship is being studied.
•
September
4
- Can
Knowledge be Owned? International Intellectual Property Standards.
Partnership with the International Affairs Research Institute (Ipri) of the
Foreign Affairs Ministry. Place: Institute of Advanced Studies, Av. Prof.
Luciano Gualberto, Travessa J, 374, térreo, Edifício da Antiga Reitoria,
Cidade Universitária, São Paulo.
•
September 5 -
New Media:
Strategies for the Democratization of Knowledge, seminar organized by
USP’s Communication and Arts School, covering digital TV (technical aspects
and regulation) and its effects on libraries, museums and ways of maintaining
and distributing digital collections. Participation (to be confirmed) by
professors Luis Milanesi, Edmir Perrotti, Ismar de Oliveira Soares ( ECA),
Ernest Hamburguer (Estação Ciência) and Johanna W. Smit (ECA).
•
September
6, 9 a.m. - Knowledge
Management: Frontierless Companies, event organized by the Brazilian
Knowledge Management Society, dealing with the relationship between the new
economy, tacit knowledge, intangible assets, and new competitiveness indicators.
Place: auditorium of the Institute of Advanced Studies, Av. Prof. Luciano
Gualberto, Travessa J, 374, térreo, Edifício da Antiga Reitoria, Cidade
Universitária, São Paulo.
•
September
6 -
The New
Economy: Beyond Telecommunications, debate organized in partnership
with Celaet (Latin America Center for Studies on the Telecommunications
Economy). Videoconference with Eli Noam (Columbia University, New York) and the
participation of Márcio Wohlers (Celaet and Unicamp), Naércio Aquino Menezes
Filho (FEA), Gilson Schwartz (IEA) and José Roberto Martins (Globalbrands).
Place: to be confirmed.
What is IEA-USP’s
Knowledge City?
The Knowledge City is a
communications network linking the worlds of education and labor. Devised and
moderated by the Institute for Advanced Studies of the University of São Paulo
- USP (www.cidade.usp.br),
the links lead, in turn, to a network where both worlds’ shared and
cooperative knowledge contributes to our mission of expanding and enhancing
employment opportunities in Brazil through information and communication
technologies.
Each cooperative venture will
result in the production of a given content that, in turn, will be available at
the University of São Paulo’s Digital Library. In addition, the City
is a research network on new forms of knowledge production and democratization
through the social use of information and communication technologies. These will
include studies on the infrastructure, software, environment and culture that
permit joint projects to be pursued.
R&D
Consortiums in the Knowledge City
Each event will be an
opportunity for networking, building strategic alliances among companies,
research centers, government and NGOs. In practice several networks are built in
terms of communities of practice geared to strategic topics in learning,
entrepreneurship, workers capacitation and knowledge management. The cycle of
conferences and workshops will be a starting point for the formation of R&D
consortia focused on these topics.
These consortia, in turn,
foster a culture of commitment to the principles of social and digital
inclusion.
Thus Digital São
Paulo simultaneously summarizes and expresses experiences in progress while
opening opportunities for new consortia and alliances.
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